Taipei, Taiwan / Baar, Switzerland, September, 10, 2025 - Winmate Inc., a global leader in rugged computing and embedded solutions, today announced the acquisition of Primelco Visual Data AG and Primelco System Device AG, two Swiss companies established in 1988. With this acquisition, both firms become wholly owned subsidiaries of Winmate, reinforcing the Group’s presence in Europe. Expanding European Market ReachThe acquisition strengthens Winmate’s ability to serve European customers with a broader portfolio of products, services, and development opportunities. This strategic move establishes a strong foundation for sustainable growth and enhanced value creation across the entire supply chain. Commitment to Swiss OperationsPrimelco will remain firmly rooted in Switzerland. Development, production, and service will continue locally, supported by targeted investments from Winmate. The management team, led by Reto and Patrik Schenkel, will continue to ensure operational stability and trusted customer relationships. Aligned but Distinct Roles- Primelco Visual Data AG will continue as a reliable partner for industrial computing and touch solutions.
- Primelco System Device AG will remain a value-added distributor for POS and Auto-ID products, maintaining strategic partnerships with leading manufacturers.
“This acquisition marks an important milestone in Winmate’s global expansion. By combining Primelco’s Swiss expertise with Winmate’s innovation and worldwide reach, we can deliver even greater value to customers in Europe and beyond,” said Ken Lu, Chairman of Winmate Inc. “Becoming part of the Winmate Group ensures that our Swiss heritage and customer focus remain at the core, while giving us access to new resources and global synergies,” added Reto Schenkel, General Manager of Primelco Visual Data AG. |
